ThriveWell at Home

Web Design, Webflow Development, HubSpot, PPC, Project Management

The Problem:

Full digital launch for ThriveWell at Home — a new in-home healthcare division. Delivered end-to-end: Webflow website design and development, HubSpot CRM integration, and Google and Meta PPC campaigns.

Learn how i solved it

2024

Web Design, Webflow Development, HubSpot, PPC, Project Management

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Phase 1: Prototyping

A fully operational digital ecosystem built from zero — professional website, automated lead tracking, and active paid campaigns driving qualified traffic and supporting ThriveWell at Home's growth from launch.

The Challenge

ThriveWell at Home, a new division of ThriveWell focused on in-home healthcare, needed to establish their entire digital presence from scratch — professional website, lead generation infrastructure, and paid advertising to drive awareness and new clients.

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Website Design & Development

Created a modern, user-friendly Webflow website tailored to their audience — featuring clear service descriptions, trust-building content, and conversion-focused CTAs. Fully responsive across desktop, tablet, and mobile.

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HubSpot & Marketing Infrastructure

Set up HubSpot CRM for lead tracking, workflow automation, and marketing analytics. Integrated forms and pipelines to support the sales process and give the team actionable data from day one.

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PPC Campaign Launch

Launched targeted Google and Meta ad campaigns with data-driven keyword selection and compelling visuals. Campaigns drove qualified leads and built brand recognition for the new division in their target markets.

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A storyboard depicting the user journey with a dental health app. It starts with a person waking up, followed by motivation to brush teeth, using an app that tracks and encourages good dental hygiene. The storyboard illustrates various app features such as progress tracking, rewards, and a smart mirror that analyzes brushing technique.

What I Learned

A full digital launch is a system, not a deliverable

Website, CRM, and paid campaigns are only effective when they're built to work together. On ThriveWell at Home, the HubSpot integration and PPC campaigns weren't add-ons — they were the distribution layer for the website's conversion work. Designing for that from the start changed how every piece was built.

New brands need trust signals more than polish

For a new in-home healthcare division with no existing reputation, what the site communicated about credibility — service clarity, professional tone, and transparent contact pathways — mattered more than aesthetic sophistication. Trust-first design is a strategic choice, not a compromise.

PPC and SEO inform each other

Running Google Ads alongside the new site surfaced which service terms were generating actual clicks versus which ones we assumed were valuable. That data fed back into page structure and content priorities in ways that SEO research alone wouldn't have revealed.

Healthcare clients require extra attention to tone and compliance framing

Every word on a healthcare site carries weight. Messaging that felt clear and direct to us sometimes read as clinical or cold to the target audience. Taking time to review copy through the lens of a family making a care decision — not a designer reviewing a layout — is an essential step on any health-related project.

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If you're impressed with my work, then let's make something special together

“The Website looks official and it’s Always evolving. I love it.”

-Vince Wimberly Jr.
Owner of Life Advance Fitness

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