ThriveWell

Web Design, Webflow Development, Interaction Design, Project Management

The Problem:

Custom Webflow design and development for ThriveWell — a medical technology startup with a portfolio of wellness brands. Built a mission-driven, interactive platform with Swiper.js-powered experiences and ongoing support.

Learn how i solved it

2024

Web Design, Webflow Development, Interaction Design, Project Management

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Phase 1: Prototyping

A polished, interactive Webflow platform that positioned ThriveWell as a credible leader in medtech and wellness — with a scalable architecture and ongoing partnership supporting sustained growth.

The Challenge

ThriveWell needed a modern, user-friendly website to establish their online presence and communicate their vision for transforming the wellness industry — showcasing their portfolio of brands while connecting with diverse audiences.

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Design & Development

Developed a visually compelling design that reflects ThriveWell's mission and innovation. Built a responsive, scalable Webflow site with dedicated sections showcasing each brand in their wellness portfolio.

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Interactive Experiences

Designed an interactive gym services experience using Swiper.js — allowing visitors to browse facilities and equipment across a dynamic, visually engaging layout that brought the ThriveWell brand to life.

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Ongoing Support

Provided regular updates and optimizations post-launch to ensure the site evolved alongside ThriveWell's growing portfolio and business needs.

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A storyboard depicting the user journey with a dental health app. It starts with a person waking up, followed by motivation to brush teeth, using an app that tracks and encourages good dental hygiene. The storyboard illustrates various app features such as progress tracking, rewards, and a smart mirror that analyzes brushing technique.

What I Learned

Multi-brand sites require a clear visual hierarchy system

ThriveWell's portfolio of wellness brands had to coexist on one platform without visual chaos. Establishing a clear parent brand identity with defined rules for how sub-brand elements were introduced kept the site coherent without flattening the brands into sameness.

Swiper.js is a powerful tool when the UX warrants it

The interactive gym services experience worked because the browsable layout was the right solution for the content — equipment and facilities are inherently spatial and comparative. Interactive components earn their complexity only when they solve a real navigation problem.

Ongoing support is a relationship, not a retainer line item

The post-launch support on ThriveWell built more trust than the initial build did. Being available and responsive as the client's needs evolved — without treating every small request as a negotiation — is what turned a project engagement into a long-term partnership.

Wellness brands demand emotional resonance, not just information architecture

A wellness platform needs to make people feel something before it can convince them of anything. The visual tone, photography direction, and copy voice were as strategically important as the page structure. Getting those right required understanding ThriveWell's mission at a level beyond the brief.

Get in Touch

If you're impressed with my work, then let's make something special together

“The Website looks official and it’s Always evolving. I love it.”

-Vince Wimberly Jr.
Owner of Life Advance Fitness

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