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Datafold

Webflow Design & Development, Landing Pages, Project Management

The Problem:

Embedded two-year Webflow design and development partnership with Datafold's marketing team — building new pages, resource hubs, event landing pages, and high-converting custom company pages as an extension of their team.

2024
Webflow Design & Development, Landing Pages, Project Management

Phase 1: Prototyping

A reliable, high-quality web partnership that enabled Datafold's marketing team to scale their presence and focus on growth — with custom pages and ongoing support driving consistent results over two-plus years.

The Challenge

Datafold, a fast-growing data reliability startup, had no in-house web resources to meet their needs. They needed a reliable partner to build new pages, support their marketing campaigns, and maintain a strong web presence as they scaled.

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Embedded Partnership

Served as an extension of Datafold's marketing team for over two years — collaborating on new page builds, resource hubs, and event-specific landing pages aligned with their brand and campaign goals.

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Custom Landing Pages

Built tailored, company-specific landing pages optimized for conversion — resulting in measurable improvements in customer engagement and new business acquisition.

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A storyboard depicting the user journey with a dental health app. It starts with a person waking up, followed by motivation to brush teeth, using an app that tracks and encourages good dental hygiene. The storyboard illustrates various app features such as progress tracking, rewards, and a smart mirror that analyzes brushing technique.

What I Learned

1

Reliability is a competitive advantage in agency work

Datafold's marketing team didn't have time to manage a web partner closely. What they needed was someone who could be trusted to execute without constant oversight. Showing up consistently, hitting deadlines, and flagging issues proactively is what sustained the engagement across two-plus years.
2

Understanding a client's domain accelerates your output

Data infrastructure is a technical space with its own vocabulary. The time invested early in understanding Datafold's product and audience paid back in faster page production, better copy alignment, and fewer revision cycles.
3

Embedded partnerships require boundaries too

Being an extension of a marketing team is different from being a staff member. Keeping scope clear and flagging when requests drift outside the agreed engagement kept the relationship healthy and prevented the quiet resentment that builds when scope expands without acknowledgment.
4

Landing pages are one of the highest-leverage deliverables

Custom company-specific landing pages consistently drove stronger conversion than general service pages. A well-structured, focused landing page with a single CTA outperforms a comprehensive page trying to serve every audience. That pattern held across every campaign Datafold ran.

Get in Touch

If you're impressed with my work, then let's make something special together

“The Website looks official and it’s Always evolving. I love it.”

-Vince Wimberly Jr.
Owner of Life Advance Fitness

Send me an email