Notarize

Webflow Enterprise Development, A/B Testing, CMS, Project Management

The Problem:

Ongoing Webflow Enterprise development partnership with Notarize's internal marketing team — building custom partner pages, embedding social proof tools, and running A/B tests to optimize homepage conversions.

Learn how i solved it

2024

Webflow Enterprise Development, A/B Testing, CMS, Project Management

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Phase 1: Prototyping

An optimized, high-performing Notarize website with custom partner pages, proven A/B-tested homepage improvements, and a streamlined CMS setup that freed their team to focus on growth.

The Challenge

Notarize needed a Webflow Enterprise development partner to collaborate with their marketing team and enhance their digital presence — including custom partner pages, social proof integration, and homepage optimization via A/B testing.

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Custom Partner Pages

Designed and developed tailored pages highlighting Notarize's collaborations and sharing content with partner audiences. Embedded a Trustpilot widget to enhance credibility and customer confidence across the site.

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A/B Testing & Optimization

Conducted homepage experiments testing various designs and messaging variations to identify best-performing versions. Data-driven updates significantly improved user experience and drove measurable conversion improvements.

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Ongoing Enterprise Support

Provided continuous Webflow Enterprise development support — new page builds, CMS enhancements, and ongoing optimizations — allowing Notarize's marketing team to focus on strategic growth initiatives.

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A storyboard depicting the user journey with a dental health app. It starts with a person waking up, followed by motivation to brush teeth, using an app that tracks and encourages good dental hygiene. The storyboard illustrates various app features such as progress tracking, rewards, and a smart mirror that analyzes brushing technique.

What I Learned

A/B testing requires a clear hypothesis upfront

Running homepage experiments without a defined hypothesis just produces noise. On Notarize, framing each test around a specific question — does this CTA copy outperform the default? — made the results actionable rather than just interesting.

Enterprise clients need a reliable partner, not just an executor

Notarize's marketing team needed someone who could move fast and stay aligned with their internal goals. Showing up consistently and communicating proactively was as important as the quality of the builds.

Social proof placement is a UX decision

Where you put a Trustpilot widget matters as much as having one. Embedding it at the right point in the user journey — after the value prop, before the conversion ask — made it a trust signal rather than decoration.

Ongoing partnerships compound in value

Each phase of the Notarize engagement built context that made the next phase faster and better. Long-term embedded work is fundamentally different from one-off projects — the investment in understanding a client's system pays back with every subsequent build.

Get in Touch

If you're impressed with my work, then let's make something special together

“The Website looks official and it’s Always evolving. I love it.”

-Vince Wimberly Jr.
Owner of Life Advance Fitness

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