Eduphoria

SEO, Web Design, Webflow Development, Project Management

The Problem:

Full Webflow website redesign for Eduphoria!, correcting critical SEO errors, rebuilding all core pages, and empowering their marketing team with reusable components and hands-on training.

Learn how i solved it

2024

SEO, Web Design, Webflow Development, Project Management

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Phase 1: Prototyping

A modernized, SEO-optimized, accessible website that aligned with Eduphoria!'s nationwide growth strategy and empowered their internal team to own and scale their digital presence.

The Challenge

Eduphoria! needed a website that could support their nationwide expansion and better communicate their enhanced messaging. Their existing site faced critical SEO errors, lacked accessible design elements, and required a more flexible structure for long-term management.

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Design & Development

Rebuilt all core pages to align with Eduphoria!'s expanded messaging and branding. Created flexible Webflow components and templates enabling their team to update and scale content efficiently. Prioritized WCAG accessibility best practices throughout.

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SEO & Performance

Corrected critical SEO errors to improve search rankings and visibility. Implemented optimized site structure and metadata. Led to 25K+ impressions in 30 days post-launch with a 60% increase and first-page Google rankings for key terms.

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Team Training

Provided comprehensive marketing team training sessions to equip their team with the knowledge to confidently manage and maintain the site long-term — reducing dependency on external development support.

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A storyboard depicting the user journey with a dental health app. It starts with a person waking up, followed by motivation to brush teeth, using an app that tracks and encourages good dental hygiene. The storyboard illustrates various app features such as progress tracking, rewards, and a smart mirror that analyzes brushing technique.

What I Learned

SEO and design are inseparable on a redesign

Fixing critical SEO errors during a visual redesign isn't a separate workstream — it has to be built into the process from day one. Treating them as parallel disciplines on Eduphoria produced better results than any post-launch cleanup would have.

Reusable components are the real deliverable

The marketing team's ability to manage the site long-term depended entirely on the component system we built. The design was the visible output, but the component library was the actual value delivered.

Training clients is part of the build

Handing off a site without training is an incomplete project. The time invested in walking Eduphoria's team through the CMS and components directly reduced future support overhead and built genuine client confidence.

Measurable SEO wins are the strongest case study asset

25K+ impressions in 30 days post-launch is a number anyone can understand. Building in tracking and benchmarking before launch is what makes those results attributable — and that's what turns a project into a portfolio piece.

Get in Touch

If you're impressed with my work, then let's make something special together

“The Website looks official and it’s Always evolving. I love it.”

-Vince Wimberly Jr.
Owner of Life Advance Fitness

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