Proof

Webflow Development, SEO, Project Management

The Problem:

Figma-to-Webflow development of Proof's launch website — a high-performing, SEO-optimized platform built to a tight deadline, coordinated with the announcement of their identity-assured transaction product.

Learn how i solved it

2024

Webflow Development, SEO, Project Management

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Phase 1: Prototyping

A successful coordinated product and website launch. Proof established a strong online presence with a high-performing, SEO-ready Webflow site that supported their mission of providing identity-assured transactions.

The Challenge

As a new product, Proof needed a website that would effectively introduce their brand to the online world within a tight turnaround window — user-friendly, high-performing, and optimized for search engines to drive new leads at launch.

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Figma to Webflow

Worked closely with Proof's internal development team to build their Webflow website directly from supplied Figma files — maintaining pixel-perfect fidelity while ensuring the build was technically sound and performance-optimized.

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SEO Foundation

Implemented SEO best practices from the ground up — clean HTML structure, proper metadata, and performant architecture — ensuring Proof could be discovered organically from day one of launch.

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A storyboard depicting the user journey with a dental health app. It starts with a person waking up, followed by motivation to brush teeth, using an app that tracks and encourages good dental hygiene. The storyboard illustrates various app features such as progress tracking, rewards, and a smart mirror that analyzes brushing technique.

What I Learned

Figma fidelity is a communication tool, not just a spec

On Proof, the Figma files were the primary handoff from their internal team. Reading them carefully and flagging ambiguities early — before building — prevented costly mid-build corrections and kept the timeline intact.

SEO foundations can't be retroactive

Building in metadata, semantic structure, and performance optimization from the first line of development costs almost nothing. Adding it post-launch costs significantly more. Proof's day-one discoverability was a direct result of not treating SEO as a separate phase.

Tight deadlines reward preparation, not speed

The ability to hit a product launch deadline came from front-loading the architecture decisions, not from moving fast under pressure. A clean system built deliberately is always faster to finish than an improvised one built in a hurry.

Coordinating a site launch with a product announcement raises the stakes significantly

There was no buffer on Proof — the website had to be live when the product went public. That dependency made QA discipline non-negotiable. A launch tied to an announcement is a forcing function for better process.

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If you're impressed with my work, then let's make something special together

“The Website looks official and it’s Always evolving. I love it.”

-Vince Wimberly Jr.
Owner of Life Advance Fitness

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