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UX Design, UI Design, Web Development, CMS, Information Architecture
A full website redesign for BEI, creating a modern, conversion-oriented platform that clearly communicates their value to professional advisors — attorneys, CPAs, consultants, and financial professionals guiding business owners through exit planning. Focused on lead generation, messaging clarity, and scalable architecture.
Improved clarity of BEI's value proposition, a more intuitive user experience for multiple audience types, stronger credibility through modern design and structured content, increased potential for lead generation through optimized user flows, and a scalable foundation for future growth and content expansion.
BEI's complex value proposition — combining education, software, and guidance into one platform — needed to be communicated clearly without overwhelming users. The site had to speak to multiple professional roles with varying needs, establish trust and authority in the exit planning space, and create effective conversion pathways through a clear information architecture.
Defined a clear site structure covering Home, About, Services, Blog, Events, and Contact. Prioritized navigation simplicity and logical content grouping. Established conversion pathways through strategically placed CTAs. Designed user flows guiding visitors from awareness to understanding to action — simplifying complex information into digestible sections using modular layouts built for scalability and content reuse.
Created a modern, professional visual system aligned with BEI's brand attributes — clean layouts, strong typography, and structured spacing to convey trust and authority. Designed interactive elements including hover states, dropdown interactions, and video sections. Positioned messaging to highlight BEI's integrated approach of training, tools, and guidance. Supported content types including articles, educational resources, event listings, and video.
Built the site using a flexible component-based approach with responsive layouts across all devices. Implemented a blog and CMS system, contact and lead capture forms, search and filter capabilities, and a scalable architecture supporting future features like a member portal or gated content. Validated responsiveness across devices and browsers and refined interactions based on usability considerations.
If you're impressed with my work, then let's make something special together
-Vince Wimberly Jr.
Owner of Life Advance Fitness
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